Candy has long been known as an industry where innovation is key for business. The past year has seen candy companies big and small introduce new flavors and formats to keep consumers interested.

Consumers are increasingly shifting their preferences towards low-calorie and sugar-free foods to eliminate such diseases. The growing health concerns have led to reduced sugar intake among consumers. Thus, the demand for sugar-free chocolates was growing and anticipated to grow in the upcoming year

As food & drink trends, an added value, functionality also have been requested by consumer & manufacturers. We have seen two health benefits that consumers are increasingly seeking with the pandemic: immunity and digestive health.

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