In Vietnam, ready-to-drink (RTD) tea is a 2 billion USD business which ranked first in market value of the non-alcoholic beverage category. Tan Hiep Phat’s Zero Degree Greentea, Universal Robina Corporation (URC)’s C2, and Suntory PepsiCo’s Oolong tea are now dominating the market. At the moment, RTD tea is enjoyed by many for its refreshing taste and reasonable product cost.
Due to COVID 19, healthcare has been the main concern among consumers. Consumers are looking for products that promote well-being. To meet the demand, healthy alternative formulas have been researched.
Bluetechni has developed a recipe for American Ginseng RTD tea. Green tea and American ginseng contain many healthy active components. In this recipe, we use Wisconsin Ginseng – high-quality American ginseng. The combination of these ingredients produces a light and flavourful taste of regular tea, which promises to keep our consumers hale and hearty.
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