Protein has been a dominant trend in food and beverage for many years. In 2020, the global ready-to-drink protein beverage market was valued at USD 1,341.76 and it is projected to register a CAGR of 7.72% during the forecast period (2022-2027). As a “healthy hero” ingredient, protein accounts for 30% of functional ingredients used in the beverage market, according to MarketsandMarkets.
In Vietnam, the demand for protein drink is soaring as consumers nowadays prioritize maintaining a healthy diet and lifestyle, managing their weight, and building muscles. As the category grows, exciting new formats, tastes, and protein beverages’ textures are keys to attracting consumers.
Bluetechni has developed the Aqua Plus Clear Protein Drink using high-quality sources of PRObev ™ protein and vitamin C from acerola powder, natural food coloring, flavors, etc. The resulting beverage is a to-go for your next product innovation.
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