Healthy Coffee with Bluetechni’s herbal extract: Instant Cordyceps Coffee

Vietnam has seen a growing trend in the demand for instant coffee, driven by busy lifestyles and a desire for convenience without compromising on flavor. As of 2024, the revenue in Vietnam’s Instant Coffee market amounts to an impressive US$305.6 million, with a projected annual growth rate of 9.47% (CAGR 2024-2028).

Bluetechni recognizes and taps into this market trend with the concept of Instant Cordyceps Coffee. Cordyceps, a long-standing use in traditional Asian medicine, is renowned for its potential health benefits. This adaptogenic mushroom is believed to possess properties that support energy levels, enhance endurance, and contribute to overall well-being. In response to the growing emphasis on health-conscious choices among consumers, our “Better for you” concept positions itself as a thoughtful and innovative option, addressing both the sensory pleasure of coffee and the potential health advantages of Cordyceps. Besides, our formulation includes VersiLac® (whey permeate), a cost-effective source of dairy solids.

Get in touch with us today to discuss how our Instant Cordyceps Coffee can elevate your product line and set you apart in the competitive coffee market.

For more information, contact us at: contact@bluetechni.com

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